July Luncheon: Create the Impossible™
Ways of Working
Speaking Topic: Create the Impossible™
Project managers often feel squeezed between tight timelines, limited resources, and high expectations. Melissa's Create the Impossible™ framework offers a refreshing approach: Play Hard, Make Crap, Learn Fast. These principles help teams embrace experimentation, overcome perfectionism, and accelerate innovation – all while keeping projects on track.
Speakers
Melissa Dinwiddie
Author, Keynote Speaker and Consultant
Melissa Dinwiddie knows that behind every successful project is a team that has created the seemingly impossible. As an innovation strategist who has transformed teams at organizations like Google, Meta, and Salesforce, she brings a unique perspective to the challenges project managers face daily.
Drawing from her journey as a Juilliard-trained dancer, professional artist for 15 years, jazz singer-songwriter, and performing improviser, Melissa understands that creativity isn't just for "artistic types" – it's an essential skill for navigating complexity and uncertainty in project environments.
