Events Calendar

Join us for our October Chapter Meeting where we will hear from Scott Stribrny and Brendan Doorhy from Group Atlantic Inc.

Click here for program details and speaker bio information

Understanding Your Customers is Key
to Driving Innovation, Value & Project Success

Abstract
Is your growth strategy based on an unmet, highly valuable customer need? Have you
ever missed a customer need—one that is not fulfilled by any product or service that is now on the market? The identification of customer needs in context requires a deep understanding of customer’s experiences. Today it seems the only sustainable competitive advantage is for you to know your customers better than your competition.

Successful organizations have a proven effective process in place to obtain and utilize Voice Of the Customer (VOC) to identify new opportunities, grow substantial and sustainable new revenue and improve margins. Eliciting the VOC while balancing with Voice of the Business (VOB), is an extremely important part of the new product development process. It forms a checkpointed basis for design and marketing decisions from concept development through product launch.

This program describes a 2-stage, 8-step process that includes voice of customer driven innovation and high-performance execution. We’ll touch on four case studies, ranging from a $2M engineering services company, to a $1B network infrastructure solution company resulting in:
• patent pending solutions that turned operating income from negative to 8%,
• a new service offering that achieved 10% operating income in the 1st year,
• 65% gross margin services offering that exceeded initial revenue targets. 

President, Chattanooga PMI is inviting you to a scheduled Zoom meeting.

Topic: October 2022 Chapter Meeting
Time: Oct 20, 2022 11:30 AM Eastern Time (US and Canada)

Join Zoom Meeting
https://us06web.zoom.us/j/81954860971?pwd=dUFhV0c2OThKSFY1bTBSVldyYSt0UT09

Meeting ID: 819 5486 0971
Passcode: 908367
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